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  • #1

    SEO Hull (Monday, 13 November 2017 20:07)

    An outdated and shortsighted black-hat link building technique focuses on spending money to buy backlinks from shady websites trying to sell “easy SEO” solutions to companies that would rather just spend money in exchange for improved Google rankings than spend the time and energy to utilize REAL SEO solutions.

    The problem with this strategy is that Google is getting very adept at knowing the difference between high quality, relevant organic backlinks, and low quality, irrelevant ones, making paid-for links not only useless, but they can absolutely get your site penalized by Google, causing your site to sink like a stone within Google search results.

    That being said, make sure to focus exclusively on getting your site published on high authority websites with content relevant to your site’s industry. Still, try hard to focus more on organic forms of link building, whether they be forum posting, directory sites, guest blogging, social, etc.

  • #2

    SEO Consultant (Thursday, 21 December 2017 10:10)

    Link Building adds a level of credibility to your website which just isn’t present without those links to reliable information sources backing up whatever claims you’re making back on your own website. Everyone knows not to trust everything they read on the Internet, but finding other sites saying the same things sure doesn’t hurt. Getting your site to rank in Google can be a tough slog. It requires knowledge of current ranking factors, as well as the time and ability to optimize your content for those factors. Internal linking is the process of linking one page to another on your site. This is done in a few ways including your navigation menu, sidebar links, and links inside page content to other pages on your site. Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different.